{"title":"Brightening","description":"\u003cp\u003eFor dullness, dark spots, and uneven tone. Gentle brightening ingredients like alpha-arbutin and vitamin-C-style actives that help fade the look of marks and even out skin over time. Pair with SPF daily.\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-glow-deep-serum-rice-alpha-arbutin-30ml","title":"Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin 30ml","description":"\u003ch2\u003eHelp fade the look of dark spots and brighten dullness\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCombines 68% rice bran water to nourish and soothe.\u003c\/li\u003e\n\u003cli\u003e2% alpha-arbutin to gently target the look of hyperpigmentation and even out tone.\u003c\/li\u003e\n\u003cli\u003eHelps discourage new pigmentation from forming.\u003c\/li\u003e\n\u003cli\u003eLightweight and fast-absorbing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy it works\u003c\/h2\u003e\n\u003cp\u003eRice bran water makes up 68% of the formula — it's rich in vitamins B and E and amino acids, which hydrate the skin's surface, smooth rough texture, and give the dewy radiance rice is known for.\u003c\/p\u003e\n\u003cp\u003eAlpha-arbutin, at 2%, is the brightening active. It works by slowing tyrosinase, the enzyme involved in producing melanin, helping skin ease off overproducing pigment in areas triggered by sun damage or acne marks. It's a gentle, well-studied ingredient — a derivative of hydroquinone that helps brighten without the irritation, oxidising or stinging that stronger brighteners and vitamin C can cause.\u003c\/p\u003e\n\u003cp\u003eOver several weeks of daily use, tone tends to look more even and dark spots softer. Results vary by person and skin type.\u003c\/p\u003e\n\u003cp\u003eA low dose of niacinamide and a grain complex (rice, black soybean and mung bean) support the barrier and add to the brightening.\u003c\/p\u003e\n\u003ch2\u003eBenefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBrighter, more radiant-looking skin\u003c\/li\u003e\n\u003cli\u003eMore even-looking tone and softer dark spots over time\u003c\/li\u003e\n\u003cli\u003eHelps discourage new spots forming\u003c\/li\u003e\n\u003cli\u003eLight hydration with a dewy finish\u003c\/li\u003e\n\u003cli\u003eA gentle alternative to harsher brighteners\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAfter toner, before moisturiser.\u003c\/li\u003e\n\u003cli\u003eDispense 2–3 drops and pat in until absorbed.\u003c\/li\u003e\n\u003cli\u003eBrightening rewards consistency, so give it a few weeks.\u003c\/li\u003e\n\u003cli\u003eAlways wear SPF in the day — brightening and sun protection only work as a pair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cp\u003eRice bran water 68% · alpha-arbutin 2% · niacinamide · grain complex (rice, black soybean, mung bean) · hyaluronic acid. Fragrance-free, no essential oils or parabens.\u003c\/p\u003e\n\u003ch2\u003eGood to know\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSits at a skin-friendly pH of 5–6, so it won't disrupt the skin's acid mantle.\u003c\/li\u003e\n\u003cli\u003eAlpha-arbutin doesn't oxidise or pill under makeup the way vitamin C can.\u003c\/li\u003e\n\u003cli\u003eResults on tone are gradual, not overnight — that's normal, and a sign it's working gently.\u003c\/li\u003e\n\u003cli\u003ePair with sunscreen, always.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSkin type compatibility\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eNormal \u0026amp; combination skin:\u003c\/strong\u003e balances oil while adding radiance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOily \u0026amp; acne-prone skin:\u003c\/strong\u003e lightweight and fast-absorbing, won't clog pores.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDry \u0026amp; dehydrated skin:\u003c\/strong\u003e layers well under a heavier cream to lock in moisture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSensitive \u0026amp; redness-prone skin:\u003c\/strong\u003e made without common irritants, a gentler option than strong brightening acids.\u003c\/p\u003e\n\u003ch2\u003eCommon questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it daily?\u003c\/strong\u003e\u003cbr\u003eYes, morning and night.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I mix it with retinol or AHA\/BHA?\u003c\/strong\u003e\u003cbr\u003eYes. Alpha-arbutin doesn't conflict with retinol, vitamin C or exfoliating acids, so it fits easily into an existing routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it bleach my skin?\u003c\/strong\u003e\u003cbr\u003eNo. It doesn't change your natural tone — it targets overactive pigment like sun spots and acne marks, to help even things out.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"30ml","offer_id":48634696859897,"sku":"10255305986","price":373.32,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0818\/2700\/4665\/files\/BOJ-Glow_Deep_Serum_Rice_Alpha_Arbutin1.png?v=1782825574"}],"url":"https:\/\/bypare.com\/collections\/brightening.oembed","provider":"Pare","version":"1.0","type":"link"}